Adding a Facebook Call to Action Button to your Website

Facebook has begun to roll out the Call to Action buttons to Facebook Fanpages, and it is an opportunity you do not want to miss out on to promote your business. Watch the video below for more details.

Definition of call to action is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.

Facebook provides 7 calls-to-action you can use on your button. They include:

  1. Book Now
  2. Contact Us
  3. Use App
  4. Play Game
  5. Shop Now
  6. Sign Up
  7. Watch Video

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  1. The Call to Action button is a great feature! Can another be added to a page or just one? I currently have the Shop Now, but would love to add the Sign Up Now to also help grow my email list.

    1. Frankie

      Kierra – Only one Call to Action Button is allowed on the Facebook page feature. You could add the join your list option in another place on your page.

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